Welcome to Insights, where we dive deep into topics around performance, nutrition, wellness, and holistic health. Whether you’re looking to improve your fitness or find balance in your everyday life, our posts offer practical tips, science-backed advice, and strategies to help you thrive.”
Every article here connects to one of the 7 phases of The Optimise Method™
Start where you are. Move step by step.
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Recovery & Sleep
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Nutrition & Gut Health
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Mindset & Resilience
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Training & Movement
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Performance & Longevity
Why you can’t stop eating junk food
If you’ve ever demolished a family-size bag of crisps without realising it, you’re not alone. Ultra-processed foods are designed to be irresistible—literally. This article unpacks the science behind food cravings, why willpower isn’t to blame, and three practical strategies to retrain your brain and rebuild control around hyperpalatable foods.
Overcome Emotional Eating with These Simple Tricks
Emotional eating isn’t about willpower—it’s about coping. From stress to boredom to fatigue, food often becomes a way to soothe emotions. This article breaks down the most common triggers behind emotional eating and offers four simple, practical tricks to help you pause, reset, and rebuild a calmer relationship with food.
Topic: Women and body fat percentage
Many women believe the “ideal” body fat percentage is 18%—thanks to social media. But research on elite athletes and fitness competitors tells a very different story. Here’s what science actually says about women’s body fat, and why your healthiest percentage is the one you can sustainably live at.
Topic: Hunger and emotions
It’s not your imagination—hanger is real. Research shows that going too long without food doesn’t just make you hungry; it alters your mood and focus. This piece breaks down how hunger impacts emotions, why restriction fuels overeating, and how to build resilience around hunger instead of being ruled by it.
🍒 Supplement Spotlight: Tart Cherry Juice
Smart recovery support—or just another trendy antioxidant?
Tart cherry juice has been hyped for everything from sleep to soreness. But does it actually deliver? In this breakdown, we cut through the noise and show you when it works, when it doesn’t, and how to use it strategically—not blindly. You’ll learn how it fits into recovery, endurance, and sleep routines… and when it might actually backfire.
This isn’t influencer hype. It’s real, research-backed insight—delivered with context.
Why you should probably eat more protein
Protein is often overlooked, but it plays a crucial role in our overall health. From building muscle and boosting metabolism to supporting better digestion and satiety, protein is an essential nutrient that many people don’t get enough of. In this article, we explore why you should consider eating more protein, how it can improve your fitness goals, and simple ways to incorporate it into your diet for better health.