Welcome to Insights, where we dive deep into topics around performance, nutrition, wellness, and holistic health. Whether you’re looking to improve your fitness or find balance in your everyday life, our posts offer practical tips, science-backed advice, and strategies to help you thrive.”

Every article here connects to one of the 7 phases of The Optimise Method™

Start where you are. Move step by step.

How to get motivated again
Motivation, Performance Jonathan Nardinochi Motivation, Performance Jonathan Nardinochi

How to get motivated again

If eating well or getting back into training feels overwhelming, you’re not alone. The secret to motivation isn’t waiting for inspiration—it’s taking small, doable actions that build momentum. This article introduces the “5-Minute Action” technique: a simple, science-backed way to create motivation, rebuild consistency, and start moving forward again.

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Why you can’t stop eating junk food
Nutrition, Behaviour Change Jonathan Nardinochi Nutrition, Behaviour Change Jonathan Nardinochi

Why you can’t stop eating junk food

If you’ve ever demolished a family-size bag of crisps without realising it, you’re not alone. Ultra-processed foods are designed to be irresistible—literally. This article unpacks the science behind food cravings, why willpower isn’t to blame, and three practical strategies to retrain your brain and rebuild control around hyperpalatable foods.

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Overcome Emotional Eating with These Simple Tricks
Nutrition Jonathan Nardinochi Nutrition Jonathan Nardinochi

Overcome Emotional Eating with These Simple Tricks

Emotional eating isn’t about willpower—it’s about coping. From stress to boredom to fatigue, food often becomes a way to soothe emotions. This article breaks down the most common triggers behind emotional eating and offers four simple, practical tricks to help you pause, reset, and rebuild a calmer relationship with food.

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Topic: Women and body fat percentage
Nutrition Jonathan Nardinochi Nutrition Jonathan Nardinochi

Topic: Women and body fat percentage

Many women believe the “ideal” body fat percentage is 18%—thanks to social media. But research on elite athletes and fitness competitors tells a very different story. Here’s what science actually says about women’s body fat, and why your healthiest percentage is the one you can sustainably live at.

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Topic: Hunger and emotions
Nutrition, Behaviour Change Jonathan Nardinochi Nutrition, Behaviour Change Jonathan Nardinochi

Topic: Hunger and emotions

It’s not your imagination—hanger is real. Research shows that going too long without food doesn’t just make you hungry; it alters your mood and focus. This piece breaks down how hunger impacts emotions, why restriction fuels overeating, and how to build resilience around hunger instead of being ruled by it.

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