Welcome to Insights, where we dive deep into topics around performance, nutrition, wellness, and holistic health. Whether you’re looking to improve your fitness or find balance in your everyday life, our posts offer practical tips, science-backed advice, and strategies to help you thrive.”
Every article here connects to one of the 7 phases of The Optimise Method™
Start where you are. Move step by step.
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![A lucky start zone painted on green artificial turf with white lines and the word 'START' in large white letters.]()
Recovery & Sleep
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![A woman performing a plank or push-up on parallel bars outdoors during sunset, silhouetted against the sky.]()
Nutrition & Gut Health
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![A man practicing yoga outdoors on a purple mat, in a lunge position, with eyes closed, surrounded by green plants and trees, during daylight.]()
Mindset & Resilience
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![A man in a gym is preparing to lift a barbell, squatting down with a focused posture, on a black rubber floor with chalked markings.]()
Training & Movement
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![A shirtless man with gray hair and athletic build doing a push-up on a paved outdoor area on a sunny day.]()
Performance & Longevity
Why you can’t stop eating junk food
If you’ve ever demolished a family-size bag of crisps without realising it, you’re not alone. Ultra-processed foods are designed to be irresistible—literally. This article unpacks the science behind food cravings, why willpower isn’t to blame, and three practical strategies to retrain your brain and rebuild control around hyperpalatable foods.