Welcome to Insights, where we dive deep into topics around performance, nutrition, wellness, and holistic health. Whether you’re looking to improve your fitness or find balance in your everyday life, our posts offer practical tips, science-backed advice, and strategies to help you thrive.”
Every article here connects to one of the 7 phases of The Optimise Method™
Start where you are. Move step by step.
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Recovery & Sleep
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Nutrition & Gut Health
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![A man practicing yoga outdoors on a purple mat, in a lunge position, with eyes closed, surrounded by green plants and trees, during daylight.]()
Mindset & Resilience
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Training & Movement
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Performance & Longevity
Why you can’t stop eating junk food
If you’ve ever demolished a family-size bag of crisps without realising it, you’re not alone. Ultra-processed foods are designed to be irresistible—literally. This article unpacks the science behind food cravings, why willpower isn’t to blame, and three practical strategies to retrain your brain and rebuild control around hyperpalatable foods.
Overcome Emotional Eating with These Simple Tricks
Emotional eating isn’t about willpower—it’s about coping. From stress to boredom to fatigue, food often becomes a way to soothe emotions. This article breaks down the most common triggers behind emotional eating and offers four simple, practical tricks to help you pause, reset, and rebuild a calmer relationship with food.
Topic: Hunger and emotions
It’s not your imagination—hanger is real. Research shows that going too long without food doesn’t just make you hungry; it alters your mood and focus. This piece breaks down how hunger impacts emotions, why restriction fuels overeating, and how to build resilience around hunger instead of being ruled by it.